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August 19, 2016

Historical Echoes: That’s Where the Celebrity Advertising Was, or the Gentleman Bank Robber

Amy Farber

In 1970, New Britain Bank and Trust (inactive as of 1984) ran a television advertisement that starred a real-life bank robber touting a safety feature of its new “face card.” (A History Channel video includes interesting preliminaries about how the journalists obtained the ad; the ad itself starts at 5:44.) Why would this bank be willing to create such an ad? Of course, neither this bank, nor any other bank, nor any Federal Reserve Bank would condone the act of robbing a bank. But this particular thief, the notorious Willie Sutton (1901-80), was different from typical bank robbers. Let’s consider why:

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Posted at 7:00 am in Credit, Historical Echoes, Macroeconomics | Permalink | Comments (1)

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